Explores using social marketing and pride campaigns to exceed Aichi Biodiversity Target One. Explains how conservationists can utilize social marketing tools to move beyond traditional approaches to raise biodiversity awareness. Shares examples of the effectiveness of Pride Campaigns in supporting conservationists to implement NBSAPs. English
Biodiversity Awareness: Using social marketing to exceed Aichi Biodiversity Target One
Itala Yepez, Rare
16 Aug 2016
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