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Biodiversity Awareness: Using social marketing to exceed Aichi Biodiversity Target One

Resource Type: 
Description: 

Explores using social marketing and pride campaigns to exceed Aichi Biodiversity Target One.

Explains how conservationists can utilize social marketing tools to move beyond traditional approaches to raise biodiversity awareness. Shares examples of the effectiveness of Pride Campaigns in supporting conservationists to implement NBSAPs. English

Speaker: 
Itala Yepez, Rare
Date Conducted: 
16 Aug 2016
Video Length: 
1:08:05
Region: 
Language: 
English
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