Aichi Biodiversity Target One - Biodiversity Awareness - focuses on the need for society to be aware of the wide range of values of biodiversity, including social, ecological and economic benefits. It states: By 2020, at the latest, people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably.
Addressing the direct and underlying drivers of biodiversity loss will ultimately require behavioral changes by individuals, organizations and governments. Public understanding, awareness and appreciation of the diverse values of biodiversity are critical if individuals, organizations and governments are to become willing to make the necessary changes and actions to conserve and sustainably use biodiversity, and if governments are to enact and enforce appropriate policies and legislation. Understanding the values and benefits of biodiversity is a critical first step to integrating these values into economic and development sectors. To achieve Aichi Biodiversity Target One, countries need to understand the current levels of awareness of biodiversity, and develop and implement an effective and targeted communication plan that helps explain the diverse values of nature.
Indicators of biodiversity awareness may include status and trends in:
- Public awareness of the values of biodiversity
- Public outreach and communication efforts